Brand Guidelines
Resources and guidelines for using the Unicorn Mafia brand.
Logo Construction
The logo lockup combines the unicorn mark with the wordmark. Maintain the spacing shown in the grid above.
The hatched areas represent the minimum clear space required around the logo.
Logo Mark
The Unicorn Mafia logo mark is a pixelated unicorn with a rainbow-colored horn. The horn colors (from base to tip) are: Purple, Blue, Green, Red.
Wordmark
The wordmark can be used independently when the logo mark is not suitable or when horizontal space is limited.
Colors
The primary brand colors are derived from the unicorn horn gradient. Use these colors sparingly for accents and highlights.
Black and white are the primary colors for text and backgrounds. The dark background (#14120B) is used for the footer section.
Typography
PP Neue Bit Bold — Used for all headings, navigation, and display text. Bold, pixelated aesthetic.
PP Neue Montreal Mono — Used for body text, UI elements, and technical content. Clean and readable.
Downloads
Usage Guidelines
Do
- Use the logo on white or dark backgrounds
- Maintain the colored horn in all versions
- Keep the pixel aesthetic intact
- Use official brand colors for accents
Don't
- Stretch or distort the logo
- Change the horn colors or order
- Add effects like shadows or gradients
- Use on busy or low-contrast backgrounds
For Members & Partners
We love that you're part of the community — and we want to make it easy to reference that. Here's a simple framework for how members and partners can use the Unicorn Mafia name and brand.
What's generally fine
- Mentioning Unicorn Mafia in your bio, LinkedIn, or personal website (e.g. "Member of Unicorn Mafia")
- Linking to unicornmafia.ai from your own site or project
- Referencing Unicorn Mafia when talking about events you've attended or projects you've built within the community
What requires permission first
- Printing the Unicorn Mafia name or logo on any physical merchandise — including t-shirts, stickers, hoodies, or event materials
- Using the logo or name in any commercial context, product, or promotional material
- Co-branding anything as "in partnership with Unicorn Mafia" or similar
- Reproducing brand assets in any form for distribution
If you're unsure, just ask. and we'll get back to you quickly. We're generally very supportive of members representing the community — we just want to be in the loop.
Legal
The Unicorn Mafia name, logo, and associated brand assets are the intellectual property of Unicorn Mafia. All rights reserved.
Unauthorised use of the Unicorn Mafia brand — including reproduction, distribution, or commercial use of the name or logo without prior written consent — is not permitted. This applies to both digital and physical use.
Nothing in these guidelines grants you a licence to use the Unicorn Mafia brand beyond what is described above. Any permitted use must accurately represent your relationship with the community and must not imply official endorsement without explicit agreement.
We reserve the right to revoke permission at any time. If you become aware of misuse of the brand, please .