Brand Guidelines

Resources and guidelines for using the Unicorn Mafia brand.

Logo Construction

The logo lockup combines the unicorn mark with the wordmark. Maintain the spacing shown in the grid above.

The hatched areas represent the minimum clear space required around the logo.

The Unicorn Mafia logo mark is a pixelated unicorn with a rainbow-colored horn. The horn colors (from base to tip) are: Purple, Blue, Green, Red.

The wordmark can be used independently when the logo mark is not suitable or when horizontal space is limited.

Purple

rgb(179, 7, 235)

Blue

rgb(49, 152, 241)

Green

rgb(78, 249, 189)

Red

rgb(238, 23, 1)

Black

rgb(0, 0, 0)

White

rgb(255, 255, 255)

Dark BG

rgb(20, 18, 11)

The primary brand colors are derived from the unicorn horn gradient. Use these colors sparingly for accents and highlights.

Black and white are the primary colors for text and backgrounds. The dark background (#14120B) is used for the footer section.

PP Neue Bit — Headings

UNICORN MAFIA

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9

PP Neue Montreal Mono — Body

The quick brown fox jumps over the lazy dog.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9

PP Neue Bit Bold — Used for all headings, navigation, and display text. Bold, pixelated aesthetic.

PP Neue Montreal Mono — Used for body text, UI elements, and technical content. Clean and readable.